How we collect, use, and protect your personal information
Last Updated: 15th January 2026
FusionTrixum S.A. ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our beauty product demand analytics platform and related services.
FusionTrixum S.A. is the data controller for the personal information processed under this policy. Our company is registered in Portugal with registration number 613528714, and our registered office is located at Rua de São Bento 5, 4088-814 Porto, Portugal.
We collect various types of personal data to provide and improve our services. The data we collect includes information you provide directly to us, information collected automatically through your use of our platform, and information from third-party sources when necessary for our services.
We use of your data is based on legitimate business interests, contractual obligations, and your consent where required. The primary purposes for processing your personal information include providing our analytics services, improving platform functionality, and maintaining secure operations.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
For detailed information about the cookies we use, please refer to our Cookie Policy.
We do not sell your personal data to third parties. We may share your information in the following circumstances:
As a company based in Portugal, we primarily process data within the European Union. When data transfers outside the EU are necessary, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Account information is typically retained for the duration of your subscription plus seven years for legal and accounting purposes. Analytics data may be retained for up to five years to maintain historical insights and platform functionality.
Under the General Data Protection Regulation (GDPR) and other applicable privacy laws, you have several rights regarding your personal data:
We implement comprehensive technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection principles.
If you have questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:
You have the right to lodge a complaint with the relevant supervisory authority if you believe we have not handled your personal data in accordance with applicable law. In Portugal, the supervisory authority is the Comissão Nacional de Protecção de Dados (CNPD).
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. We will notify users of significant changes through our platform or via email. The "Last Updated" date at the top of this policy indicates when the most recent changes were made.
Our processing of personal data is based on the following legal grounds under GDPR:
For any questions about the legal basis for processing your data or to exercise your rights, please contact us at privacy@fusiontrixum.top.